Cola companies pay for prime spots on grocery store shelves, but they do much more than that to stay in our line of sight. Cola companies provide funding for community building organizations, school projects, and endless sporting events. Is the trade-off worth it?

Do you know that you are being marketed away from drinking water when you dine out? Click here to read about one 'successful' campaign.

There are many community organizations supported by cola companies. Which areas are being targeted by corporations? Click here to read about one partnership.

What do schools get out of selling soda? This article by the Portland Business Journal explains the pros and cons of soda at schools and how some states are insisting on a change.

This NYU study looked at cola on campus and marketing strategies.